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Lego Infinity
National Student Gold Addy Winner
The missing piece
The lives of children are becoming too structured, leaving less room for play and imagination.
Our play
Utilize technology to encourage kids to tear down their structures—or at least their Lego ones.
Case Study:
Once you scan it, your baby is saved forever.
Your life's work can be taken apart to build your next million masterpieces.
Before
We go full Minecraft.
Use your mini figure avatar to walk around your virtual world and go online to visit your friend's planets!
After
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