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Quick brag: Wally Pfister told me I look like a Beach Boy!

For the Lincoln 2025 Summer Event, we captured how the thoughtful design of a Lincoln dealership parallels the intricate attention to detail of a Lincoln Aviator. We built our “Morning Shift” TVC around a simple but powerful strategic insight: the instant a customer sits inside a Lincoln and experiences its craftsmanship, they have a transformative moment of belief. 

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Our integrated campaign continued through radio, organic, and paid social pieces.

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