I cut together a sizzle reel, just for you ❤️
Lead Social Copywriter: myself
Agency: Razorfish/Publicis Groupe
Jeep 4x4 content comes in 9x16.
Shoots are expensive. Creative solutions are free. Often limited to only leftover footage and stock, what content can you make for IG Reels and TikTok? Depends who you're asking.
Pink Jeep
Takeover
Except not really. That's CGI. Earning over 2.5 million views in a week, our audience celebrated the return of pink... and debated it if was real.
That's my voice muffled in the background. Mom, I made it.
You had to be there.
Jeep
Ice Cream
Tasked with being the fan favorite at the Detroit Auto Show, we took inspiration from one of our high-performing IG Reels about a made-up Jeep flavored ice cream.
Honoring our roots, we collaborated with Detroit's very own Milk & Froth to make 3 real flavors: 4xe, Mud Terrain, and Snazzberry.
Free samples anyone? Rumor has it secret service picked up a cup of "Mud Terrain" for ice cream loving President Joe Biden.
