It's not every day your main Lincoln Brand Ambassador — who also happens to be the greatest tennis player of all time — lets you in on a secret: she's unretiring.

 

At the age of 44, Serena was leaving her comfort zone to go play at the highest level one more time. Lincoln, a brand that stands for comfort, tried to make her return a little more comfortable before she played at Wimbledon. 

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The brand act: shipping the American luxury of Lincoln Navigator to the UK and surprising her.

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With over 1 million views, watch it on Instagram here.
 

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Senior Copywriter: me
Creative Director: Todd Houlette

Agency: Hudson Rouge