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Here is the story of how my organic post went viral and became Sweetgreen's next national marketing campaign. First, the post.
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I wrote, shot, edited, and ate my way through my short film.
A slop bowl hates to see me coming. The idea came from the fact that my co-workers made fun of me for eating fast food when they ate Sweetgreen. Over 20 years since the original "Super Size Me" movie, fast food has evolved from greasy burgers to host a sea of healthy alternatives.
I am the first to admit that this was an expensive gamble for a personal project... totaling nearly $1,000 on salads by the end. But sometimes, the universe rewards a gamble.
3 million views across platforms and a bowl load of earned media later... Click on any to see my coverage.
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I met the Co-Founder of Sweetgreen live on the Breaking and Entering Podcast. In the same episode, somehow I was listed as the main guest over the CEO of McCann.
Sweetgreen is now sponsoring 30 people to take on my challenge for 30 days:
The videos are being posted now! Will add soon.
Standby.
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