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This is the story of how my organic post went sooooooooooooooooooooooo viral it became Sweetgreen's next national marketing campaign.
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I wrote, shot, edited, and ate my way through my short film.
A slop bowl hates to see me coming. The idea came from the fact that my co-workers made fun of me for eating fast food when they ate Sweetgreen. Over 20 years since the original "Super Size Me" movie, fast food has evolved from greasy burgers to host a sea of healthy alternatives.
I am the first to admit that this was an expensive gamble for a personal project... totaling nearly $1,000 on salads by the end. But sometimes, the universe rewards a gamble.
Over a million views later...
300k views.
5000 watch hours.
250k views
3500 watch hours.
600k views.
My videos retention rate on YouTube? 75 percent.
My employer bragged about me to their 1 million followers on LinkedIn. Sweetgreen did too.
That's 500k more views.
Sweetgreen is now sponsoring 10 people to take on my challenge:
The people want in, and are submitting videos.
I have been invited on the Breaking and Entering Podcast. Let's see how this story ends...
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